Joyce Lee
Social Media Strategist & Content Creator
Hi! I’m a creative and strategic Social Media Marketing Specialist with hands-on experience managing corporate social media, content strategy, and digital campaigns across North American healthcare and medical aesthetics brands. Currently working at Prollenium Medical Technologies Inc., I specialize in creating platform-native content, short-form videos, and brand storytelling that balances creativity with professionalism within a regulated corporate environment.
With a background in journalism and strong experience in Adobe Creative Suite, video production, analytics, and social media reporting, I bring both creative execution and data-driven thinking into every campaign. From content planning and community engagement to shooting, editing, and performance optimization, I’m passionate about creating meaningful social content that strengthens brand presence, builds audience connection, and drives measurable engagement.
Short Form Videos
Led end-to-end short-form video production independently, from creative ideation and content strategy to scriptwriting, shot planning, filming, editing, and final publishing across Instagram Reels, TikTok, LinkedIn, and YouTube Shorts.
Managed the full creative process including on-site setup, camera operation, lighting, trend research, post-production editing, motion graphics, captions, and platform optimization to create engaging,
high-performing social content aligned with brand objectives.
Instagram Reels
Created visually elevated Instagram Reels that balanced education, storytelling, and platform engagement while maintaining a consistent premium brand identity.
Each Reel was designed not only to perform as an individual piece of content, but also to strengthen the overall visual language of the brand through cohesive composition, tone, and storytelling.
Tiktok Style Videos
Created TikTok-first videos designed to capture attention within the first few seconds through strong visual hooks, fast-paced editing, and platform-native storytelling. Combined trending formats with educational content to simplify complex product information while making it engaging, relatable, and easy to consume.
Canva Design
Designed visually engaging social media graphics, campaign assets, presentations, and branded marketing materials using Canva. Focused on creating platform-optimized content that aligns with brand identity, enhances audience engagement, and supports both organic and campaign-driven social media strategies across healthcare and medical aesthetics brands.
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Social Media Management
Managed and executed multi-platform social media strategies across Instagram, LinkedIn, Facebook etc, for healthcare and medical aesthetics brands in North America.
Responsibilities included content planning, campaign execution, community engagement, trend monitoring, analytics reporting, and performance optimization to strengthen brand presence, audience growth, and engagement across digital platforms.
